RETAIL COUNCIL OF CANADA
Excellence in
Retailing Awards
Awards Gala tomorrow: June 2, 2026
Celebrate your work.
Acknowledge your team.
Each year, the Excellence in Retailing Awards (ERA) recognize the industry game changers that go above and beyond to serve their customers and push Canada into the future of retail.
Awards Gala: A Night to Celebrate Your Team
Revel in industry-wide recognition of your work, celebrate with your colleagues in person, and make new connections. Guests enjoy a cocktail reception, a delicious dinner, and inspiring awards ceremonies.
2026 FINALISTS
The Ambition Collection
CIBC
The Ambition Collection
CIBC
In response to the U.S. imposing a 25% tariff on Canadian imports in March 2025, Canadian shoppers became more interested in supporting Canadian-made goods—both to save money and as an act of patriotism. Seizing the moment, CIBC partnered with Toronto Pearson to launch The Ambition Collection, a curated pop-up in Terminal 1 International Arrivals showcasing Canadian entrepreneurs and their products. Running from October 2025 through early 2026, the activation connected millions of travellers with local brands through immersive displays, founder stories, and QR-enabled shopping.
The Heart of the Home, Reimagined: An Immersive Kitchen Experience
IKEA Canada
The Heart of the Home, Reimagined: An Immersive Kitchen Experience
IKEA Canada
IKEA Canada returned to Canada’s premier design stage, the Toronto Interior Design Show 2026, with an immersive kitchen experience that challenged perceptions of what affordable design can be. Built on insights from IKEA Canada Life at Home research and hundreds of real home visits across the country, the fully functional space invited guests to explore, interact, and rethink the role of the kitchen in everyday living. The result was a standout installation, proving beautiful design can be practical, accessible, and built to last.
World Cup In-Store Activation
SportChek
World Cup In-Store Activation
SportChek
SportChek, in partnership with adidas, delivered a destination-led World Cup experience that elevated the in-store journey through high-impact visual merchandising and key activations at the front of store and throughout. Designed as a scalable system, the program translated a global sporting moment into impactful visual storytelling, deliberate product adjacencies, and consistent execution across multiple store formats.
Safeguarding Success: Implementing a Comprehensive Physical & Digital Loss Prevention Strategy Across CANNABIS XPRESS Stores
CANNABIS XPRESS
Safeguarding Success: Implementing a Comprehensive Physical & Digital Loss Prevention Strategy Across CANNABIS XPRESS Stores
CANNABIS XPRESS
CANNABIS XPRESS has implemented one of the most advanced and comprehensive loss prevention programs in Canadian retail, integrating physical security, digital safeguards, and artificial intelligence across its 21 stores in Ontario and New Brunswick. Originating in Grand Bay-Westfield, New Brunswick—the province’s first private cannabis store—the program has achieved a flawless record of zero break-ins or robberies and maintains theft rates 90% below national retail benchmarks. Combining 24/7 monitored surveillance, employee training, layered operational controls, and AI-powered transaction analytics, the system proactively detects and prevents loss before it occurs. This innovative approach not only protects people, property, and profits but also sets a new national standard for safe, efficient, and trustworthy cannabis retailing.
Iconic Purdys Purple Comes to Save-On-Foods
Pattison Food Group
Iconic Purdys Purple Comes to Save-On-Foods
Pattison Food Group
In 2025, Save‑On‑Foods partnered with iconic B.C. brand Purdys Chocolatier to become the first and only grocery retailer to carry Purdys chocolates on shelf, launching the assortment in 131 locations across Western Canada. The collaboration combined a curated product lineup with bold in‑store merchandising, store‑led creativity, and a coordinated marketing and media campaign to deliver a standout customer experience. The launch generated strong results, with more than 11,000 units sold in the first two weeks, high household penetration and repeat purchases, and widespread media and social engagement, demonstrating the power of thoughtful local partnerships.
From Compact to Impact
Lindt & Sprungli (Canada)
From Compact to Impact
Lindt & Sprungli (Canada)
Reimagining one of Lindt Canada’s top stores by designing and building a new store concept with a core focus on
improved customer experience, store circulation, dedicated spaces for creative activation, and optimized store operations.
Supply Chain Transformation
Pet Valu
Supply Chain Transformation
Pet Valu
Pet Valu Holdings Ltd. (“Pet Valu”) undertook a major supply chain transformation from 2022 to 2025, investing over $100 million to modernize and consolidate its distribution network across Canada. This initiative aimed to support long-term growth, improve operational efficiency, and advance sustainability and employee experience.
Get Serious About Sleep
Sleep Country Canada
Get Serious About Sleep
Sleep Country Canada
Sleep Country Canada faced a stagnating retail category where sleep product purchases had become commoditized and easy to postpone. To reignite demand, the brand launched Get Serious About Sleep, a national platform confronting Canadians’ normalized neglect of sleep. “Sleep Daddy” (Eugene Levy) and “Le Sommeil” (Marc Labrèche) interrupted poor bedtime behaviour and challenged consumers to take sleep more seriously. The integrated program spanned TV, digital, social, retail promotions, and owned channels, reinforcing Sleep Country as Canada’s destination for better sleep.
Personalized By Design: Delivering Human-Centred Development at Scale
Longo Brothers Fruit Markets Inc.
Personalized By Design: Delivering Human-Centred Development at Scale
Longo Brothers Fruit Markets Inc.
Rooted in 70 years as a family business, Longo’s invests in leadership development that meets people where they are. In partnership with Growthspace, leaders receive personalized support through coaching, workshops, and collaborative problem‑solving experiences aligned to real moments and challenges. The result is confident leaders, stronger collaboration, and lasting organizational impact.
The Art of Home
Silk & Snow
The Art of Home
Silk & Snow
In October 2025, in the heart of downtown Toronto, home retailer Silk & Snow showcased its first experiential marketing experience: The Art of Home. In partnership with experiential marketing agency Mosaic, Silk & Snow created an immersive art gallery experience that transformed our thoughtful, intentional design process into sensory-driven installations and invited the city to experience the brand in a new light.
Destination Sport Store Concept
SportChek
Destination Sport Store Concept
SportChek
The Destination Sport store concept is an elevated, large‑format retail
experience designed to lead with sport, offering a dominant assortment across key performance categories and making it easier for athletes to shop by sport. It brings brands to life through enhanced visual presentation, elevated footwear experience, and sales‑assisted technology, while integrating expanded service offerings such as custom fitting and equipment services. The result is a modern, highly immersive store that positions the brand as a true sport destination—not just a place to buy gear, but a hub that supports customers throughout their athletic journey.
Proudly Canadian Shopping Experience
Well.ca
Proudly Canadian Shopping Experience
Well.ca
In response to a surge in demand for Canadian-made products following economic uncertainty and increased attention on tariffs, Well.ca launched a fully integrated, AI-powered shopping experience designed to make discovering and purchasing Canadian brands seamless. By combining curated landing pages, intuitive on-site identifiers, and AI-driven personalization across web, email, organic and paid social media and more, Well.ca transformed a growing cultural movement into a best-in-class e-commerce experience.
Love at First Wash
Sephora
Love at First Wash
Sephora
As Canada’s leading beauty retailer, Sephora Canada wanted to generate excitement and discovery around Sephora’s hair wash category in order to drive growth and shift clients from mass to prestige products. Centred on the core message that good hair starts in the shower, the retailer executed an immersive, experiential wash care pop-up across seven locations, featuring tactile educational fixtures, comprehensive staff training and 360-amplification.
From Barn to Basket: Reimagining Farm Boy Kanata’s Shop-Within-a-Shop
Farm Boy Company Inc.
From Barn to Basket: Reimagining Farm Boy Kanata’s Shop-Within-a-Shop
Farm Boy Company Inc.
Farm Boy’s new Kanata, Ontario store—purpose built to replace a nearly 30 year old, smaller location—delivers an immersive, shop within a shop fresh market experience rooted in “A Farm Boy Fresh Twist” on grocery shopping: “fresh, local, and made by us.” The design blends warm, farm inspired materials with illuminated focal points guiding shoppers through distinct departments, from a life size barn feature to hand finished bulkheads and facades. Interior design support came from Inicio Design and Greystone Design Group Inc. with all other creative led internally. The result is a larger, better flowing full shop destination that elevates brand presence while delighting families, value seekers, and forward thinking shoppers while still achieving a fresh-market feel.
Save-On-Foods Zero Food Waste Initiative
Pattison Food Group
Save-On-Foods Zero Food Waste Initiative
Pattison Food Group
Save‑On‑Foods’ Zero Food Waste Initiative is a national leader in managed food rescue, diverting more than 91% of food and organic material from landfill through prioritized donations, support for small farms, and composting as a last resort. Powered by a data‑driven model across all stores, the program avoids at least 34,000 metric tonnes of CO₂ annually, conserves freshwater, and provides more than 15 million meals each year—demonstrating how strong partnerships and disciplined operations can turn surplus food into lasting community and environmental value.
With Its Newly Redesigned Montréal Store, the SQDC Puts In-Store Advice at the Heart of the Customer Experience
Société québécoise du cannabis (SQDC)
With Its Newly Redesigned Montréal Store, the SQDC Puts In-Store Advice at the Heart of the Customer Experience
Société québécoise du cannabis (SQDC)
As Quebec’s only legal cannabis retailer, the SQDC carries a unique responsibility. After seven years of operating within a highly regulated framework, it set out to rethink how its stores could better support dialogue, trust and informed decision‑making. The redesigned Montréal location embodies this shift, placing human advice at the centre of the in‑store experience while remaining consistent with the SQDC’s mandate.
Reverse Logistic Program For Hangers
La Vie en Rose
Reverse Logistic Program For Hangers
La Vie en Rose
La Vie en Rose Group launched a reverse logistics program that keeps merchandise hangers in circulation across our retail network rather than treating them as single‑use. The program advances circularity, reduces waste, and lowers our environmental footprint, while contributing to our community through inclusive employment.
From Storefront to Shoreline: Reimagining Retail Experience Design
Rogers Communications Inc.
From Storefront to Shoreline: Reimagining Retail Experience Design
Rogers Communications Inc.
From Storefront to Shoreline: Reimagining Retail Experience Design introduces a new era of retail by merging physical space with lifestyle experience. Anchored in a waterfront destination, the integrated store and branded patio create a fluid, design-forward environment that extends engagement beyond the traditional footprint. The result is a curated, immersive experience that redefines how and where customers connect and engage with the brand.
Putting the Red in InspiRED Design
Appliance Canada
Putting the Red in InspiRED Design
Appliance Canada
Our Richmond BC showroom redefines appliance retail by blending Canadian warmth with aesthetic function, featuring rich wooden ceilings and thoughtfully curated lifestyle vignettes that transform shopping into an immersive experience. Since 1983, we’ve put the RED in inspiRED design, and this innovative space elevates that legacy through refined flow, enhanced lighting, and wider aisleways that invite customers to explore and envision their dream homes. This is our invitation for British Columbians to “”Turn over a New Leaf”” with a revolutionary retail experience that balances sensory appeal with unparalleled customer comfort.
Dubai Inspired Chocolate Activation
Lindt & Sprungli (Canada)
Dubai Inspired Chocolate Activation
Lindt & Sprungli (Canada)
The Lindt Dubai Style Chocolate Bar launch sought to reinforce Lindt’s premium brand with a Dubai inspired product. Exclusive retail availability aimed to generate excitement, prompt impulse purchases, and position the Lindt bar as a top gifting choice. The activation featured luxury displays to highlight exclusivity, quality, and value, targeting strong initial sales, brand awareness, and lasting impressions for future wholesale success.
Brewing a Brand Into Space: Inside Tim Hortons First Experiential TimShop Pop-Up
Restaurant Brands International
Brewing a Brand Into Space: Inside Tim Hortons First Experiential TimShop Pop-Up
Restaurant Brands International
The TimShop Pop-Up at Toronto Eaton Centre marked the first physical retail expression of Tim Horton’s merchandise platform, translating the brand’s most recognizable symbols into immersive design. Sculptural elements such as a donut-shaped cash desk, stacked red cup installation, and retro rec-room lounge transformed everyday icons into architectural storytelling. The result was a discovery driven retail environment that allowed Canadians to step inside the Tim Hortons brand for the first time.
Commited to a Greener Future
Corbeil Appliances
Commited to a Greener Future
Corbeil Appliances
Corbeil Appliances is redefining what environmental leadership looks like in appliance retail through a practical, circular model that combines responsible recovery, refurbishment, refrigerant recycling, lower-carbon logistics, and customer education. Built in collaboration with partners including GoRecycle, GoRéemploi, PureSphera and the Quebec Retail Council, the program reduces waste and greenhouse gas emissions while extending product life. By embedding sustainability across operations and the customer journey, Corbeil is helping set a new standard for responsible retail in Quebec.
We’re All In On Ontario
LCBO
We’re All In On Ontario
LCBO
In a crowded “buy local” moment, LCBO turned Ontario VQA from just another local option to an enticing choice by pairing a bold Ontario rallying cry with guided discovery rooted in the LCBO’s most unique brand advantage: in‐store expertise. The campaign spotlighted real product consultants across multiple channels, lending the category credibility and making the LCBO feel like an approachable destination for local exploration. With a flat budget and a short four weeks, the strategy delivered record results: VQA wine sales rose +60% and new-to-category buyers increased +33% vs. last year. Campaign awareness drove +44% higher LCBO community impact perceptions.
Canada's Home Team
Home Hardware
Canada's Home Team
Home Hardware
Home Hardware seized a national moment during the Blue Jays’ playoff run, brilliantly transforming from a familiar brand into “Canada’s Home Team.” Through an authentic campaign featuring their own local Dealers embodying the nation’s underdog spirit, they forged an unparalleled emotional connection. This strategic move ignited widespread engagement, empowered its community, and drove significant, measurable business growth.
Fuelling Futures, One Meal at a Time
Loblaw Companies Limited
Fuelling Futures, One Meal at a Time
Loblaw Companies Limited
The President’s Choice Children’s Charity (PCCC), one of Canada’s Top 10 Youth Impact Charities (Charity Intelligence Canada) has proudly reached its goal of feeding 1 million kids a year. Through Power Full Kids™, PCCC delivers meals directly to schools—safe spaces where all children can access nourishing food. These programs not only feed kids but also empower them with knowledge about nutrition and cooking.
Bar Down Blast: Western Family x Vancouver Canucks Ice Cream
Pattison Food Group
Bar Down Blast: Western Family x Vancouver Canucks Ice Cream
Pattison Food Group
When hockey culture meets the freezer aisle, something special can happen. Save-On-Foods and the Vancouver Canucks brought their partnership to life with Bar Down Blast, a cobranded Western Family ice cream launched through fan voting, mascot-led moments, and unforgettable in-arena reveals. From centre ice to store freezers, the flavour became a fan favourite, delivering standout sales, soaring brand recall, and high-energy engagement across Canucks Nation.
S.O.S Spotlight on Shrink & Safety
Staples Canada
S.O.S Spotlight on Shrink & Safety
Staples Canada
S.O.S: Spotlight on Shrink & Safety is Staples Canada’s national engagement program designed to reduce shrink, strengthen operational discipline, and elevate safety awareness across all retail, fulfillment, and delivery operations. Through weekly education, behavior-based recognition, and real-time analytics, the program empowers associates to protect people, property, and profits. In 2025, S.O.S delivered more than 52,000 recognitions, driving measurable improvements in inventory accuracy, hazard reporting, and shrink reduction across high-risk categories.
Mike chez RONA: The Rebirth of an Iconic Brand
RONA
Mike chez RONA: The Rebirth of an Iconic Brand
RONA
In spring 2025, RONA hit a marketing home run in Quebec with its “Mike chez RONA” campaign featuring a fictitious employee named Mike that became an overnight phenomenon in the province. Leveraging nostalgia and entertainment through a parody of the 70’s hit “My Sharona”, the campaign captured the attention of the public and led to an all-out Mikemania. More than a campaign, Mike became a cultural icon, re-establishing RONA as a trusted and locally relevant home improvement partner.
New RW&CO Flagship Store in St-Bruno, Québec
RW&Co.
New RW&CO Flagship Store in St-Bruno, Québec
RW&Co.
Opened in October 2025, RW&CO.’s first-ever flagship store at Primaris’ Promenades St-Bruno marks a key milestone in the brand’s evolution. Designed by Dalziel & Pow, the 7,800-square-foot space brings RW&CO.’s recent rebrand to life through an elevated, customer-centric retail experience. As the brand’s largest store to date, the flagship reflects RW&CO.’s refined positioning as a Canadian fashion authority, blending timeless essentials with occasion-ready fashion.
Win, Win, Win: Trade-in is Good for Customers, Business, and the Planet
Staples Canada
Win, Win, Win: Trade-in is Good for Customers, Business, and the Planet
Staples Canada
Staples Canada partnered with Allstate to launch Staples Trade-in by Allstate, a nationwide program that turns old devices into instant value. Designed to be flexible and effortless, Canadians can convert the old tech they’ve got stashed away in drawers into Staples e-gift cards they receive in moments. Each device is then securely refurbished or responsibly recycled.
Awards of Distinction
Retailer of the Year
Longo's
Retailer of the Year
Alimentation Couche-Tard
Ambassador of the Year
The Jilly Box
Award Winner
Browns Shoes
Retail Education Scholarship Program
Each year, RCC awards scholarships to students interested in a career in retail or who currently work in retail. In 2025, $62,000 in scholarships will be awarded to students working in retail and who are entering or currently enrolled in a retail-related program at a Canadian post-secondary institution.
Awards Gala hosted by Taylor Kaye
Guests will hear from a variety of industry leaders, including the 2026 Award of Distinction winners, Michael Brownstein and Jillian Harris. Guests will also enjoy an exceptional dinner, prepared under the consultation of world-renowned chef Mark McEwan.
Sponsorship Opportunities
Excellence in Retailing Awards showcases outstanding innovation in the retail section, gathering retail decision makers for a night of recognition and celebration.
Demonstrate thought leadership, build your brand and make new connections through various ERA Sponsorship Opportunities. Contact sponsorship at rccsponsorship@retailcouncil.org
Excellence in Retailing Awards Gala
June 2, 2026. Toronto Congress Centre. North Building. 1020 Martin Grove Rd, Etobicoke, ON M9W 1J1.
As The Voice of Retail™ in Canada since 1963, Retail Council of Canada (RCC) represents over 65,000 independent, regional, national mass and specialty retail businesses and online merchants in general merchandise, drug and grocery.
Application Timeline
MARCH 13, 2026
First Submission Deadline
MARCH 27, 2026
Deadline to Upload all Submission Details
APRIL 2026
Judging Period
MAY 2026
Finalists Announced
JUNE 2, 2026
Winners Announced at the 2026 Excellence in Retailing Awards Gala
Why Apply?
- Benchmark your work: Compare your projects against the best in retail, with over 50 submissions each year.
- Celebrate achievements: Showcase successful initiatives across 12 comprehensive retail categories.
- Gain expert recognition: Esteemed retail judges evaluate every submission.
- Highlight your team: Reward your team’s hard work by putting their efforts in the spotlight.
Awards Categories
The Excellence in Retail Awards recognize outstanding achievements in twelve distinct categories.
- NEW: Unified Commerce
- NEW: AI Operations Innovation
- NEW: Consumer AI Experience & Marketing Award
- E-Commerce Award
- Environmental Leadership
- Health, Safety & Wellness
- In-Store Experience & Design
- Philanthropic Leadership
- Pop-Up Experience & Design
- In-Store Merchandising
- Loss Prevention
- Retail Marketing
- Supply Chain Innovation
- Talent Development