David Ian Gray founded DIG360 to help retail and “retail minded” executives deeply understand their customers and their business environments to help discover where healthy growth will next come from – and to transition their organizations accordingly.  David has an innate ability to understand the “human” side of change and tailors the DIG360 approach to work best with cultures and personalities.

In times of change David Ian Gray delivers insight, provocative questions, and new metaphors as catalysts for reinvention.  David helps retail organizations become more relevant to the right target audiences and connect deeply to them.

Senior Executives respect David for his fresh counsel on defining customer-relevance, rethinking customer-experience and tailored roadmaps for evolution. He is a recognized expert on retail and shopper trends, consistently producing high-impact knowledge for over 23 years. He has a rare blend of experience integrating business intelligence: operating and financial data, trends and trend spotting, and various forms of customer and market research.

Amongst other topics, he presents on emerging retail trends, the role of retail in a sustainable future and the need for strategic adaptation and management of innovation.  David has taught senior executives globally for the prestigious London Business School and is widely sought for insight by business media.