David Ian Gray is a recognized expert on retail and shopper trends, consistently producing high-impact knowledge for over 25 years. With his team, David provides fresh counsel across Canada to Founders, CEOs and other executives on defining customer-relevance, rethinking customer experience and tailoring roadmaps for evolving their retail and DTC concepts. He is widely sought for insight by business media.

David presents regularly on emerging retail trends, the role of retail in a sustainable future, the need for strategic adaptation and management of innovation, and other topics. David is in Rethink Retail’s Top 100. He cofounded and co-hosted the pandemic podcast The Business of Retail and has taught senior executives with the prestigious London Business School and the next generation of talent at Canadian business schools.