Lori Bailey is a passionate retail industry leader with broad sales, marketing and operations expertise.She is known for spearheading unique strategies, which have proven to expand retailers target audiences, by building brand centric experiences, focusing on all five senses.

Prior to launching her own company, Just4Women Group, Lori served as Chief Customer Experience Officer and Senior Vice President of Retail Operations for Sears Canada, overseeing 140 retail stores and more than 500 dealer and agent locations.  Lori has held a range of executive positions at well-known retail fashion chains throughout her career including Head of Gap Canada, Advisor to Nine West, Vice-President of Jones New York and Laura Canada, as well as consulting on several projects, including the conception and launch of Tweed Retail for Canopy Growth.  She has an unprecedented track record for growing revenue and profit at every company she has worked for.

Lori has received multiple sales achievement awards from leading Canadian and international retailers.  With 25 years of executive experience, she has intimate knowledge of the Canadian retail landscape and has developed a massive network of talent with core skills in customer engagement, networking, and clientele building. 

When the pandemic hit in 2020, many of the women in her network found themselves unemployed for the first time in their careers, just like 500,000 other women in Canada whose jobs were impacted by Covid 19.  That’s when she and the women in her group took control and launched their own brand, J4W HOME & Gifts, because there’s always a reason to give a gift.  Lori’s vision for Just4Women Group is to provide every woman with the options made simple and the means to style it her way.