FINALISTS

To announce IKEA Canada’s new lower prices, the brand launched the “Spot the Difference” campaign, showcasing that while prices dropped, iconic products remained unchanged.

Home Hardware hit it out of the park with their partnership with the Toronto Blue Jays. Through stadium signage, the BeautiTone Balcony, and the “Hard Hits” campaign, the program strengthened loyalty and reinforced Home Hardware’s position as a trusted Canadian brand.

Facing a market slowdown, BeautiTone aimed to reignite growth by tapping into the emotional power of color. The campaign targeted budget-conscious homeowners, using TV spots and social media to boost brand awareness and drive in-store traffic.

Amidst a global wine decline, LCBO launched an annual campaign supporting Ontario’s VQA wine industry. The campaign used digital ads, in-store tastings, and vibrant visuals to overcome key barriers and attract new customers.

“Catelaine, meow and forever”—Pet Valu’s campaign with Chatelaine transformed Canada’s leading lifestyle magazine into a cat lover’s paradise. This 360-degree initiative featured a flip-cover rebrand, digital storytelling, influencer collaborations, and in-store activations, seamlessly integrating Pet Valu into consumers’ lives.

ALDO’s Holiday 2024 campaign invited customers to step into the season with style and comfort, positioning the brand as the ultimate destination for holiday dressing and gifting. Anchored by the message “Holiday memories start here”, the campaign blended festive storytelling with the unmatched comfort of ALDO Pillow Walk™ technology.

Delivering unparalleled accuracy in analyzing store and kiosk traffic, this data-driven solution empowers businesses to optimize staffing, enhance marketing strategies, and create a superior customer experience.

Lee Valley Tools’ Making Happiness campaign, launched during National Woodworking Month, celebrated the joy of woodworking through emotional storytelling and hands-on events. Narrated by Nick Offerman, the campaign included a hero film, a behind-the-scenes video series, and in-store workshops.

Pet Valu partnered with RE/MAX on a shared mission to address a crucial yet overlooked challenge—helping pet owners navigate the stress of moving with their pets. By leveraging expert advice as a key differentiator, the campaign positioned Pet Valu as a trusted resource during this pivotal life moment.

After acquiring Les Spécialistes de l’Électroménager, Groupe Amiel unified its brands under one specialist positioning while introducing two store formats to meet diverse customer needs leading to the creation of Corbeil Éco-Choix. a sub-brand targeting price-sensitive and eco-conscious customers.

Moi Rewards leveraged the star power of Jennifer Lopez, Ryan Reynolds, Michael Jordan and Julia Roberts, or at least Ontario’s very own replica to launch a high-profile, integrated campaign featuring these “celebrities” and showcasing how Moi Rewards makes a star out of everyone.

ALDO’s Fall 2024 campaign embraced the spirit of “Hustle and Play,” highlighting trend-forward styles for every part of consumers’ social lives. Comfort remained key with ALDO Pillow Walk™ technology leading the way. Bold in-store visuals, CGI-powered storytelling, and creator-led content brought the campaign to life.

In response to Canada’s affordability crisis, IKEA launched SHT (Second-Hand Tax) campaign, eliminating double taxation on second-hand items in the IKEA as-is marketplace. This reinforced IKEA’s commitment to affordability, sustainability, and business growth.

Amid rising living costs from a tariff war, Canadians united around supporting local brands. Sobeys seized this sentiment with a full-funnel campaign, positioning itself as the grocery store committed to helping shoppers buy Canadian products.

Bringing our Skin Health & Derm section to life through an innovative in-store experience and 360 campaign further enhancing Rexall’s position as a health destination and supporting our Mission of Caring for Canada’s Health, One Person at a Time.