With over 25 years of professional experience and a degree in Advertising and Illustration from Sheridan college, Laura is multiple award-winning Creative Director with expertise in creative strategy, conceptual development, technology, experience design, social media, and branding across Retail, FI, QSR and Out-of-home. With refined leadership skills Laura directs all phases of creative development—from concept through production—across various media channels, formats, platforms, products and devices. Prior to Cineplex, Laura’s extensive background in advertising spans across a variety of industries that include product launches, radio, print, television campaigns, logo design and corporate identity on a global scale.
With additional experience as a fine artist and sculptor, Laura is proficient in the art of conceptual development, bringing ideas to life in a manner which commands the audience to take notice. Laura has been featured on CBC Radio’s Metro morning, Breakfast television and was awarded a 2-week Artist’s residency in France.