Jackie Charest is an established marketing executive with both retail and wholesale experience. Formerly the Vice President of Marketing & Media Relations for Canadian retailer; Holt Renfrew. Throughout her time at the organization, she led marketing in a number of different cross functional roles and excelled at launching and building brands, whether it was for Holts itself or the many brands it carries.
Today, Jackie is Vice President Marketing for the iconic Canadian footwear brand, Cougar Shoes where she is focused on their digital journey and is responsible for further developing the brand’s position in both the trade and consumer marketplace.
Known as an innovator, she thrives on shaping strategies that bring ideas and vision to life. Jackie has successfully spearheaded several unique partnerships, developed digital strategies and led 360 integrated brand campaigns that consistently delivered positive growth and sales year over year. She is hard wired to think “customer first” and is always striving to create the ultimate in customer experience. Ms. Charest is a Ryerson graduate.